Web Design Basics – SEO First For Maximum Success
Whats the single most important aspect of web design, aesthetics or SEO? This question is sure to raise some lively discussion but your role in the website design process will probably dictate your answer.
A graphic designer based website development company will suggest in many of cases that the graphic design is by far and away most important of course. And let’s face it without that aesthetically pleasing to the eye design a possible client will bounce off your site within seconds or so they lead you to believe. But then that raises an all together different debate of how did they come across your site initially?
The typical web development curve goes along the lines of initial design is presented ..website design looks excellent and gets client approval. Needs some content ok, copy and paste something out of our corporate /company leaflet…..website goes live and time passes but no traffic!
And then more time passes until eventually perhaps 6-12 months later the situation is either so critical or the company are having to invest in adwords that finally an SEO specialist gets called in or the sales manager starts to question the lack of inbound enquiries from the web, and before you know it you are on a 6 month search engine marketing campaign to try and achieve some search engine results.
Is this methodology going to allow a new(er) website to start on a competitive footing? The thousands of website owners that have travelled this route will certainly argue that it most definitely is not as this hope and pray web development criteria delays any websites success by unacceptable periods of time, and even more frightening results in thousands in lost profit, turnover and ongoing prospect capture.
The search engines don’t care about what the site looks like but with minimal attention to search engine optimisation so often this important first exposure when the website first gets indexed is wasted, if all the search engines find is a appalingly optimised site with no regard paid to any SEM requirements or keyword capture.
A little extra attention and money spent on pre development SEO ,for example keyword research and optimisation gives an rewarding return on investment as invariably initial indexing is bound to achieve a far better search engine ranking from the beginning and sometimes depending on the competition a page one result straight away.
To find out more about website promotion visit SEO Services Southampton.
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