Web Development

Using Affiliate Marketing in Web Development

Web development costs both time and money, so when it comes time to start marketing your new web property, which way provides the most ROI, advertising, or affiliate marketing? Both regular advertising and affiliate marketing have the same time and creative costs for banner ads, landing pages and the time to tweak them to make them have a higher rate of return, but that’s where the differences end.

Advertising has a fixed cost per click or cost per thousand page views, but if your advertising creative and landing page don’t work well together, you could end up spending thousands of dollars for advertising, and only brings in a few hundred dollars in sales. Affiliate marketing, on the other hand, has a fixed cost per sale. A fixed cost per sale lets a web developer track his or her expenses and cash flow better, meaning that their website has a better chance of making a profit, a being purchased sooner by a big player. Follow this link for more money saving business tips.

This entry was posted on Saturday, July 17th, 2010 at 6:47 am and is filed under Web Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.