Web Development

How to Grow Your List Exponentially Through Refer A Friend Program

Encouraging or prompting people to voluntarily recommend your website to other is somewhat difficult if you do not have the right resources. Incentives such as commissions, discounts, and raffle prizes are only effective to some degree. They can also be misleading and can make your target market miss the point. The emphasis of any promotion, advertisement, or endorsement should be the product itself and not the incentives. The merits of the product must be incentives in themselves that should encourage people to recommend the product to others. If you want to allow your visitors, subscribers, or customers to conveniently refer your product, you can put tell a friend in your website.

If your website offers useful and satisfactory products, your site is most likely to be recommended to others who are in need of the same products. This is the main premise of viral marketing. By relying on social networks, the promotional campaign for certain products can literally self-propagate and self-replicate. You do not even need to supervise the process. However, you certainly do not want to inconvenience your customers by not providing easy means of recommending your site to others. This problem can be solved by simply putting tell a friend in your website. By simply clicking this, your customers can automatically send invitations to their other contacts.

People who share common interests, wants, or needs tend to share information. Internet users who have common interests tend to aggregate in certain sites such as forums, directories, social networking sites, and online groups to discuss and share certain information. A refer a friend program can import your email contacts. For instance, if you want to generate a list of potential customers for a particular online game, you may set the parameters of the viral generator to search for online game enthusiasts. Forums, online groups, social networking groups, blogs, and emails will be searched based on this parameter.

This entry was posted on Monday, April 13th, 2009 at 6:40 am and is filed under Web Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.